PRIME IMPORT EXPORT PTE LTD take our responsibilities under Singapore’s Personal Data Protection Act 2012 (the “PDPA”) seriously. We also recognize the importance of the personal data you have entrusted to us and believe that it is our responsibility to properly manage, protect and process your personal data.
INTRODUCTION
This is the privacy policy (“Privacy Policy”) of PRIME IMPORT EXPORT PTE LTD and its affiliates (including but not limited to its subsidiaries, related, associated and affiliated companies, whether such companies are residing, situated, carrying on business, incorporated or constituted within or outside Singapore).
This Privacy Policy applies to personal information about individuals held by the PRIME IMPORT EXPORT PTE LTD. PRIME IMPORT EXPORT PTE LTD will only process your Personal Data in accordance with the Personal Data Protection Act 2012, the applicable regulations, guidelines, orders made under the PDPA and any statutory amendments or re-enactments made of the PDPA from time to time (collectively referred to as the “PDPA”) as well as this Privacy Policy.
PRIME IMPORT EXPORT PTE LTD reserves the right, at its sole discretion, to modify, update and/or amend this Privacy Policy from time to time with reasonable prior notice to you. PRIME IMPORT EXPORT PTE LTD will notify you of any amendments via announcements on the PRIME IMPORT EXPORT PTE LTD website (“Site”) or other appropriate means as determined by PRIME IMPORT EXPORT PTE LTD. Therefore please remember to check this Site from time to time to see if there are amendments to this Privacy Policy. Any amendments to this Privacy Policy will be effective upon notice to you. By continuing to use the services and/or access to the Site after being notified of any amendments to this Privacy Policy, you will be treated as having agreed to and accepted those amendments.
You may obtain a copy of this Privacy Policy on www.primeimportexport.net or by contacting PRIME IMPORT EXPORT PTE LTD at the contact details below.
If you do not agree to this Privacy Policy or any amendments to this Privacy Policy, PRIME IMPORT EXPORT PTE LTD may not be able to render all services to you and you may be required to terminate your relevant agreement with PRIME IMPORT EXPORT PTE LTD and/or stop accessing or using the website.
PLEDGE ON PRIVACY
PRIME IMPORT EXPORT PTE LTD does not collect and process Personal Data except when voluntarily provided by you. We ensure compliance by our staff with strict standards of security and confidentiality and in processing your Personal Data we pledge to fully comply with internationally recognized standards of privacy protection.
COLLECTION OF PERSONAL DATA
PRIME IMPORT EXPORT PTE LTD collects and uses Personal Data only for specific and limited purposes which we inform you when you wish to order our goods or use certain services, including but not limited to the following, when you:
- Visit or access the Website that can be accessed without the need for registration;
- Conduct any online shopping;
- Make an online purchase through the websites of our third party service providers, or such other service provider that PRIME IMPORT EXPORT PTE LTD may use from time to time;
- Subscribe to our mailing list for either email subscription or postal promotions;
- Submit a comment, question or feedback to us using a “Contact Us” or similar feature on the Website, send us an email, or in any other way, submit Personal Data to us via the Website; and
- Submit your Personal data to PRIME IMPORT EXPORT PTE LTD for any other reason.
In addition, we may use your Personal Data to evaluate the effectiveness of and improve our services to our visitors and customers, for our own internal statistics to evaluate customer interests as well as purchasing and other trends among customers and to better determine product development and marketing strategies.
INTENDED USE OF DATA
PRIME IMPORT EXPORT LTD collects and processes Personal Data only for specific and limited purposes which we inform you when you wish to use certain services. For example, we may collect and use Personal Data to provide you with our products or services, to bill you for products or services you order or request, to verify your credit, to market products and services we believe might be of interest to you, to receive news releases, or to communicate with you. In addition, we may use your Personal Data to evaluate the effectiveness of and improve our services to our visitors and customers, for our own internal statistics to evaluate customer interests as well as purchasing and other trends among customers and to better determine product development and marketing strategies. By submitting your Personal Data, you expressly consent to such use. PRIME IMPORT EXPORT PTE LTD keeps your Personal Data only for as long as is reasonably needed for such purposes and in accordance with any applicable legal or ethical reporting or document retention requirements.
Most of our services do not require any form of registration, thereby allowing you to visit our website or mobile applications without telling us who you are. However, some services may require registration. When you register with us, you may need to complete certain fields (some are required, some are optional) as well as to choose a user name and password. In these situations, if you chose to withhold any Personal Data requested by us, it may not be possible for you to gain access to certain parts of our websites or mobile applications and for us to respond to your queries.
NON-DISCLOSURE OF INFORMATION
PRIME IMPORT EXPORT PTE LTD shall never sell, rent, share or otherwise distribute or make available your Personal Data to third parties outside of the PRIME IMPORT EXPORT PTE LTD group of companies, except when required to do so for legal or regulatory purposes. However, Personal Data may occasionally be transferred to third parties, who act for or on behalf of PRIME IMPORT EXPORT PTE LTD, for further processing in accordance with the purposes for which your Personal Data were originally collected. When disclosure of Personal Data to third parties is likely or necessary for whatever reason, PRIME IMPORT EXPORT PTE LTD shall ensure that such third parties provide the same level of protection as PRIME IMPORT EXPORT PTE LTD, and shall contractually require them to process Personal Data transferred only for the purposes authorised by you and on a confidential and secure basis.
INDIVIDUAL RIGHTS
You have the right to access, correct, or delete your personal information held by us. You may also withdraw your consent to the collection, use, or disclosure of your personal information at any time, subject to legal or contractual restrictions. We will respond to your requests in accordance with the PDPA.
ANONYMOUS DATA / "COOKIE" TECHNOLOGY
Most of the information we collect from our website or mobile application is anonymous information. When you visit our website or mobile application, we do not collect any personal Data from you unless specifically, voluntarily and knowingly provided by you. Anonymous information is processed by PRIME IMPORT EXPORT PTE LTD to help improve the content of our website or mobile application, to customise our website or mobile application for our visitors and to learn more about them and how they use our website or mobile application. In doing so, PRIME IMPORT EXPORT PTE LTD may use tracking technology (cookies) to gather anonymous information, such as browser type, operating systems and the date and time of access. "Cookies" by themselves cannot be used to discover the identity of the user. A "cookie" is a small piece of information which is sent to your browser and stored on your computer hard drive.
RETENTION OF YOUR PERSONAL DATA
Any of your Personal Data provided to PRIME IMPORT EXPORT PTE LTD is retained for as long as the purposes for which the Personal Data was collected continues; your Personal Data is then destroyed unless its further retention is required to satisfy a longer retention period to meet the operational, legal, regulatory, tax or accounting requirements of PRIME IMPORT EXPORT PTE LTD.
SECURITY & CONFIDENTIALITY
We undertake to take all reasonable steps to prevent your Personal Data from being seen or used by third parties other than those who act for or on behalf of PRIME IMPORT EXPORT PTE LTD and have agreed to treat your Personal Data as confidential and secure. Access to your Personal Data is restricted to those of our employees on a need-to-know basis and who have been trained to observe strict standards of confidentiality in handling your Personal Data.
To ensure the security and confidentiality of your Personal Data that PRIME IMPORT EXPORT PTE LTD collects online, we use data networks protected, inter alia, by industry standard firewalls and password protection. Although we have tried to create secure, reliable and trustworthy websites or applications for our visitors, please be aware that the Internet is generally not regarded as a complete secure environment and that therefore the confidentiality of the Personal Data provided by you or the information/material transmitted via our website or by email cannot be guaranteed by PRIME IMPORT EXPORT PTE LTD. We therefore cannot be responsible or liable for the security of your Personal Data in transit via the Internet or any electronic/digital communications to us.
All Personal Data which you post in the Website is kept confidential to the best of PRIME IMPORT EXPORT PTE LTD’s ability. You hereby acknowledge and accept that PRIME IMPORT EXPORT PTE LTD cannot guarantee the security of any transmission.
Should you choose to unsubscribe from our mailing list, please note that your Personal Data will still be retained on our database although we will cease to send you any further communications.
DATA & MINORS
To respect the privacy of minors (children under the age of 21 years) and to comply with the laws designed to protect minors, PRIME IMPORT EXPORT PTE LTD will not knowingly collect, use or disclose personal information from minors, without obtaining prior consent from a person with parental responsibility (parent or guardian).
Our website/applications are not designed nor intended to collect personal information from children under the age of 21 years. We ask parents/guardians to supervise their children while they are online.
APPLICABLE LAW
This Policy and the use of the Website shall be governed in all respects by the laws of Singapore without giving any effect to the principles of conflicts of law and you agree to submit to the jurisdiction of the Singapore court.
MEDIATION
Any dispute, difference, controversy or claim between you and PRIME IMPORT EXPORT PTE LTD arising out of or in connection with this Policy shall first be submitted to the Singapore Mediation Centre for resolution by mediation in accordance with the Mediation Procedure for the time being in force. You agree to participate in the mediation in good faith and undertake to abide by the terms of any settlement reached.
CONTACT US
For more information about our privacy practices, please contact us by e‑mail at